kia all star loft
Creative Direction, Design Direction, Art Direction
A KIA themed installation tailor made for the 2018 NBA All Star weekend. The concept for this installation was to show the fans that KIA was in touch with the NBA fan base. We mixed together the idea of an escape room with an experiential art installation. The event covered the venue with custom props which mixed into the escape room gameplay. This led to high quality fan engagement.
forced perspective installation
“In terms of NBA All-Star activations, Kia’s #KiaAllStarLoft was one of the most thoughtfully designed in that it met the needs and interests of its target market by providing unparalleled access to the brand’s vehicles, NBA stars and the game of basketball. Along with this “360-degree” execution, where Kia’s activation stood out the most was in its creativity.”